3 weeks, Q4 2021 Native app, Service Design Research, Writing, Product Design, UX Strategy, UI Design, Testing Figma, Adobe Illustrator, Maze Moscow method, Six Thinking Hats, Impact-Effort matrix User interviews, Affinity mapping, Competitive and comparative analysis, Persona building, Task analysis, Journey mapping, Userflow, User stories, Wireframes, Prototype feedback session, Heat maps, Quantitative and qualitative testing 3 weeks, Q4 2021 Native app, Service Design Research, Writing, Product Design, UX Strategy, UI Design, Testing Figma, Adobe Illustrator, Maze Moscow method, Six Thinking Hats, Impact-Effort matrix User interviews, Affinity mapping, Competitive and comparative analysis, Persona building, Task analysis, Journey mapping, Userflow, User stories, Wireframes, Prototype feedback session, Heat maps, Quantitative and qualitative testing AFTER JOINING THE APP, THE NOVICE USER IS ABLE TO EXPLORE THE REMOVALS PROVIDERS OFFERING RELOCATION SERVICES TO PARIS THANKS TO THE “POPULAR LOCATIONS NEAR YOU” SECTION ON THE HOME SCREEN Good Donkey app started off as a response to my classmate’s complaint. Henry described to me how the shortage of good providers forced him to ask his family for help when moving. A couple of interviews and wireframes later, I was able to build a high-fidelity prototype of a native app that eases the burden of removals. See how I filled the void in the market. Good Donkey app started off as a response to my classmate’s complaint. Henry described to me how the shortage of good providers forced him to ask his family for help when moving. A couple of interviews and wireframes later, I was able to build a high-fidelity prototype of a native app that eases the burden of removals. See how I filled the void in the market. During my first interview with Henry, I sensed that one of the most painful moments in the process was the initial search for providers who could meet Henry’s criteria. My assumption was later confirmed in the subsequent interviews I conducted with other users. My interview insights indicated that searching for a good provider is a murky process and that the online presence of removal companies is often limited to an outdated website with a fillable form as the only point of contact. During my first interview with Henry, I sensed that one of the most painful moments in the process was the initial search for providers who could meet Henry’s criteria. My assumption was later confirmed in the subsequent interviews I conducted with other users. My interview insights indicated that searching for a good provider is a murky process and that the online presence of removal companies is often limited to an outdated website with a fillable form as the only point of contact. To consolidate my research, I formed a problem statement that would best convey the pain points and suggestions my users had shared with me during the interviews. The statement read “Henry needs an effective way to pick a removal company that offers trusted, comprehensive and affordable services. This way they can move houses stress-free.” To consolidate my research, I formed a problem statement that would best convey the pain points and suggestions my users had shared with me during the interviews. The statement read “Henry needs an effective way to pick a removal company that offers trusted, comprehensive and affordable services. This way they can move houses stress-free.” With the problem statement in mind, I asked my interviewees to help me once again and look at the issue from a variety of perspectives. During the Six Thinking Hats session, we articulated a list of possible solutions to Henry’s dilemma. Subsequently, I used the Impact-Effort matrix to streamline our ideation and prioritise a list of features that would address users’ concerns in the future MVP. With the problem statement in mind, I asked my interviewees to help me once again and look at the issue from a variety of perspectives. During the Six Thinking Hats session, we articulated a list of possible solutions to Henry’s dilemma. Subsequently, I used the Impact-Effort matrix to streamline our ideation and prioritise a list of features that would address users’ concerns in the future MVP. Going into the wireframe stage, I created a journey map for my persona which spanned from finding a removal provider to successfully arriving at the desired destination. To address any potential paint points Henry might have in the process, I signposted the flow with some useful app features, including the ability to track the removal van en route or the option to filter the companies by feedback. Going into the wireframe stage, I created a journey map for my persona which spanned from finding a removal provider to successfully arriving at the desired destination. To address any potential paint points Henry might have in the process, I signposted the flow with some useful app features, including the ability to track the removal van en route or the option to filter the companies by feedback. The iterated result is a high-fidelity prototype that offers a solution to the problem set out at the beginning of the process. The Good Donkey app addresses a niche in the market by offering a clear, learnable and user-friendly path for finding a removal company at the user’s fingertips. The inclusion of the tracking feature or the ability to directly talk to the providers sets this product apart in a competitive service industry. THE FLOW REPRESENTING THE BOOKING CONFIRMATION OF A REMOVALS COMPANY The app makes it more intuitive to find the right provider. A functional way of inputting the information about the user’s desired company guarantees that only the most suitable suggestions are being prompted. To give the user the autonomy of selection, they can also narrow down the results to display the providers with the best price, feedback or timeframe for responses. The moderated usability testing stage was a valuable opportunity to confront the assumptions with the user’s factual experience. 10 out of 12 testers responded positively to the discoverability of the prototype’s structure, the intuitiveness of the search filters and the transparency of the interface. “The new solution facilitates smoother data collection that doesn’t overwhelm the user. It is a great funnel from both the candidate’s and the recruiter’s perspectives. I also appreciate the explanations included in the flow about what Utopicode does. This helps to instil trust in our mission.” The iterated result is a high-fidelity prototype that offers a solution to the problem set out at the beginning of the process. The Good Donkey app addresses a niche in the market by offering a clear, learnable and user-friendly path for finding a removal company at the user’s fingertips. The inclusion of the tracking feature or the ability to directly talk to the providers sets this product apart in a competitive service industry. The app makes it more intuitive to find the right provider. A functional way of inputting the information about the user’s desired company guarantees that only the most suitable suggestions are being prompted. To give the user the autonomy of selection, they can also narrow down the results to display the providers with the best price, feedback or timeframe for responses. ❯ OPPOSITE: THE DETAILS ON EACH SERVICE PROVIDER CAN BE FOUND THROUGH A POPPING-UP PROFILE SCREEN WHERE THE USER CAN CONTACT OR SAVE THE PROVIDER FOR LATER The moderated usability testing stage was a valuable opportunity to confront the assumptions with the user’s factual experience. 10 out of 12 testers responded positively to the discoverability of the prototype’s structure, the intuitiveness of the search filters and the transparency of the interface. “The new solution facilitates smoother data collection that doesn’t overwhelm the user. It is a great funnel from both the candidate’s and the recruiter’s perspectives. I also appreciate the explanations included in the flow about what Utopicode does. This helps to instil trust in our mission.” Coming up with a solution to the problem experienced by my classmate underscored the importance of empathy for the user. I understood that to create a good product, the designer must put themselves in the shoes of the user. Staying inquisitive during the interviews or resilient when a solution requires further iterations are all part of the UX process. With this project, I also got to see in practice how a well-crafted ideation session can help the designer avoid potential roadblocks in the sprint and calibrate their thinking towards more effective and agile answers. Coming up with a solution to the problem experienced by my classmate underscored the importance of empathy for the user. I understood that to create a good product, the designer must put themselves in the shoes of the user. Staying inquisitive during the interviews or resilient when a solution requires further iterations are all part of the UX process. With this project, I also got to see in practice how a well-crafted ideation session can help the designer avoid potential roadblocks in the sprint and calibrate their thinking towards more effective and agile answers. Good Donkey
DURATION
TYPE OF PROJECT
MY RESPONSIBILITIES
TOOLBOX
PRODUCT DESIGN FRAMEWORKS
UX METHODS
Good Donkey
DURATION
TYPE OF PROJECT
MY RESPONSIBILITIES
TOOLBOX
PRODUCT DESIGN FRAMEWORKS
UX METHODS
❮ OPPOSITE: AFTER JOINING THE APP, THE NOVICE USER IS ABLE TO EXPLORE THE REMOVALS PROVIDERS OFFERING RELOCATION SERVICES TO PARIS THANKS TO THE “POPULAR LOCATIONS NEAR YOU” SECTION ON THE HOME SCREEN
Problem
AFFINITY MAPPING THE THEMES FROM MY INTERVIEWEES’ REMOVAL STORIES
⌃ ABOVE: AFFINITY MAPPING THE THEMES FROM MY INTERVIEWEES’ REMOVAL STORIES
Action
Discover
HENRY’S JOURNEY MAP HELPED ME SHARPEN THE VISION OF THE FUTURE PRODUCT AND HOW IT COULD ALLEVIATE HENRY’S WORRIES AND ENCOURAGE POSITIVITY ON THE DAY OF A REMOVAL
Discover
⌃ ABOVE: HENRY’S JOURNEY MAP HELPED ME SHARPEN THE VISION OF THE FUTURE PRODUCT AND HOW IT COULD ALLEVIATE HENRY’S WORRIES AND ENCOURAGE POSITIVITY ON THE DAY OF A REMOVAL
Define
TO STREAMLINE THE RESULTS OF THE IDEATION SESSION, I EMPLOYED THE IMPACT-EFFORT STRATEGY THAT LET ME IDENTIFY THE “EASY WINS” FEATURES FOR THE MVP
Define
⌃ ABOVE: TO STREAMLINE THE RESULTS OF THE IDEATION SESSION, I EMPLOYED THE IMPACT-EFFORT STRATEGY THAT LET ME IDENTIFY THE “EASY WINS” FEATURES FOR THE MVP
Design
LOW-FI AND MID-FI ITERATIONS OF THE SEARCH SCREENS
Design
⌃ ABOVE: LOW-FI AND MID-FI ITERATIONS OF THE SEARCH SCREENS
Result
THE USER CAN STREAMLINE THEIR SEARCH RESULTS WITH A SELECTION OF FILTERS
THE DETAILS ON EACH SERVICE PROVIDER CAN BE FOUND THROUGH A POPPING-UP PROFILE SCREEN WHERE THE USER CAN CONTACT OR SAVE THE PROVIDER FOR LATER
Fernando Poli
UX/UI DESIGNER AT UTOPICODE
⌃ ABOVE: THE FLOW REPRESENTING THE BOOKING CONFIRMATION OF A REMOVALS COMPANY
❮ OPPOSITE: THE USER CAN STREAMLINE THEIR SEARCH RESULTS WITH A SELECTION OF FILTERS
Fernando Poli
UX/UI DESIGNER AT UTOPICODE
What I learned
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ONBOARDING
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See more of my work
E-COMMERCE
SaaS
ONBOARDING
WEB SOLUTIONS
DESIGN SYSTEMS
